2023 Animal Industry Innovation Award Recipient
Sponsored by: Zoetis, Inc.

Dr. Gregg Rentfrow is Extension Professor of Meat Science at the University of Kentucky. He earned his B.S. and M.S. from the University of Illinois and Ph.D. from the University of Missouri. He has more than 35 years’ experience in the meat industry. Dr. Rentfrow’s multidisciplinary program is critical to enhancing the economic competitiveness of animal and meat industries in the US, and he has conducted extension activities pertinent to livestock industry in 42 states in the US. His YouTube videos on carcass fabrication are very popular and have been viewed over 2 million times. Dr. Rentfrow has received the American Meat Science Association Distinguished Extension Award (2020), ASAS Southern Section Extension Award (2019), M.D. Whiteker Award for Excellence in Extension, Kentucky Association of State Extension Professionals (2017), ASAS Midwest Section Outstanding Young Extension Specialist Award, (2014), and Outstanding Service to Kentucky’s Beef Industry Award (2011).

Presentation Details:
Title: The Generation Gap: Marketing meat to the different generations
Session: Extension Education
Date: Tuesday, July 18, 2023
Time: 10:15 AM - 10:45 AM
Location: Albuquerque Convention Center, EAST MAIN: 130 Cimarron